Adventure is worthwhile.

Startup Tourism is a mentorship-driven business accelerator for Icelandic companies in the tourism sector. 10 companies are selected to take part in a 10 week program in Reykjavík where they receive guidance, assistance, a workspace and benefits. Recent years have seen a steep increase in the number of foreign visitors travelling to Iceland. This has created challenges and opportunities for Icelanders. Improved infrastructure, private sector development and innovation is necessary to address these changes and create a sustainable future for tourism in Iceland. With that in mind, Íslandsbanki, Blue Lagoon, Vodafone, Isavia, Iceland Tourism and Icelandic Startups joined hands to create a program for startups in Iceland. Startup Tourism is completely free and participants keep 100% of their company.


Get to know us.

  • Startups
  • TEAM
  • 1.

    Startup Tourism is a new ten week startup accelerator held in Reykjavík that begins february 1st, 2016. It’s aimed at supporting a sustainable, competitive, diverse and innovative tourist sector in Iceland.


    Startup Tourism’s goal is to support innovation and entrepreneurship in the Icelandic tourism sector and in so doing contribute to the creation of jobs and value in Iceland.


    Up to ten tourism startups are selected to develop their ideas with guidance and feedback from experienced mentors. The application deadline is January 6th and applications can be sent in through the button below.

  • Traustholtshólmi
    Iceland Health & Travel
    Arctic Trip
    The Five Million Star Hotel
    The Icelandic Horsegames
    Food Tours Iceland
    Book Iceland
  • Salóme Guðmundsdóttir CEO of Icelandic Startups

    +354 8698001

    Ragnar Örn Kormáksson CFO of Icelandic Startups

    +354 6962945

    Svava Björk Ólafsdóttir Managing Director of Startup Tourism

    +354 6953918

    Oddur Sturluson Consultant

    +354 8476882

    Unnur Aldís Kristinsdóttir Project Manager

    +354 8663177

Value Added.

Our goal is simple: to help entrepreneurs.


Connections and guidance from experienced mentors.

Workspace and benefits

Great office space with everything your startup needs.


Classes, workshops and on-hands assistance from experienced consultants.

Demo day

Opportunity to attract customers and investors at the end of the program.

Our Mentors.


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Startup Tourism

Say yes to new adventures... ✌️🌎 #StartupTourism #AdventureisWorthwhile

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Startup Tourism

The teams of Startup Tourism 2016! Will you be amoung the founders at the 2017 batch? #AdventureisWorthwhile

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Startup Tourism

Today is Demo Day - The grand finale of Startup Tourism, business accelerator! #icelandicstartups

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Björgvin Ingi Ólafs.'s Twitter avatar
Björgvin Ingi Ólafs.

.@salogud frá @IcelandStartups fer yfir @StartupTourism á DemoDay @islandsbanki stoltur af stuðningnum við snilldina

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Contact get in touch.

  • Dunhagi 5
    105, Reykjavík
  • +354 6953918
    9am - 5pm Mon - Fri
    Start the conversation

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